Whereas most electronic devices get nothing more than a model number, mobile phone producers like to create a memorable brand name which conveys the handset’s image. Here are some of the best examples of how they did it… and the times they failed.

Samsung and LG are both producing watches which double as cellphones. Samsung says its device is the thinnest mobile phone ever made.

LG’s most sophisticated smartphone yet takes on the iPhone in more ways than one – but is it truly an iPhone killer?